The second “Business in Heels” International Professional Conference of Women Entrepreneurs held in Novi Sad

For the second year in a row, the "Promotion of Healthy Life" association organized the Business in Heels conference.

This international professional conference of women entrepreneurs gathered 400 women entrepreneurs and women who are planning to enter the world of entrepreneurship, on June 15 at the Park Hotel in Novi Sad.

This important event enabled the attendees to acquire knowledge in the areas that are most important for starting a business and surviving in the entrepreneurial world.

Some of the questions we answered were:

• How to turn your idea into a business?
• How to get the necessary financial resources to start your own business?
• How to position a product or service and achieve competitiveness in the market?
• Which communication channels should to be used?
• What is the target group and how to reach it?

Also, the attendees had the opportunity to hear personal stories of women entrepreneurs who have succeeded in starting their own business, and the program was accompanied by a joint breakfast and lunch, creative corner, gifts prepared by our partners and a fantastic atmosphere that enabled networking and making new contacts.

The conference was opened by Sofija Bajić, President of the “Promotion of Healthy Life” association and Maja Gojković, President of the National Assembly of the Republic of Serbia.

We would like to take this opportunity to thank the partners and friends of the Conference: the City of Novi Sad and the City Administration for Economy, the Provincial Secretariat for Economy and Tourism, the Serbian Chamber of Commerce, Societe Generale Bank, Vitalon Group, Light Systems Design, NS Plakat, Royal Vet, Illi Company, Manevar, Golden Rose Serbia, Oil Industry of Serbia, Consilium Polyclinic, Stojkov Printing House, Vimal Academy for Human Resources Development from Croatia, Amo Lusso Fashion Studio, First Women Club, Union of Business Women of Vojvodina, Beauty & Health magazine, the media outlets that covered the conference and everyone else without whom the realization of this event would not be possible.

See you next year in even greater numbers!

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