Based on a survey that the “Promotion of Healthy Life” Association conducted among its members, where 237 out of 400 members participated in the survey, 87% expressed the need for more information on the use of Social Media to promote their products and services, and 73% the need for broader understanding of the innerworkings of E-commerce.
All this clearly demonstrates that this target group makes minimal use of the opportunities provided by digital technologies. Women entrepreneurs obviously do not understand the importance of ICT and are not aware of how much their use could help them in business.
This was the main reason why, with the financial support of the Ministry of Trade, Tourism and Telecommunications, we launched the DIGITAL, AND NOT BY CALCULATOR project.