Iako je 15. jun datum već tri godine unazad rezervisan za Međunarodnu stručnu konferenciju Biznis na štiklama, zbog vanrednog stanja izazvanog pandemijom Covid 19, ove godine je konferencija pomerena za deset dana, tako da su se 25. juna u Master centru Novosadskog sajma okupile preduzetnice i potencijalne preduzetnice.
Opet zbog navedenih okolnosti, nije bilo učesnica iz regiona, ali su se neke obratile prisutnima preko onlajn striminga, zahvaljujući kojem je bilo moguće pratiti ovaj događaj i izvan Srbije.
Organizatori su poštovali sve mere predostrožnosti, te su na svim punktovima obezbedili sredstva za dezinfekciju ruku, a svaka učesnica je uz promo materijal dobila i zaštitnu masku. Zahvaljujući svemu tome, bilo je prisutno maksimalno dozvoljenih 500 posetilaca.
Ovogodišnja konferencija razlikuje se i po tome što je delom sufinansirana sredstvima iz projekta Ženski biznis HAB u okviru Interreg IPA programa prekogranične saradnje Hrvatska – Srbija Skupu se najpre obratila predsednica Kluba Biznis na štiklama i osnivač konferencije, Sofija Bajić.
Konferenciju je svečano otvorio Zoran Đorđević, ministar za rad, zapošljavanje, boračka i socijalna pitanja, koji je prigodnim govorom pozdravio skup o posebno naglasio napore koje njegovo ministarstvo čini kako bi olakšalo položaj žena u Srbiji. O značaju socijalnog preduzetništva govorila je Danijela Maletić, a o naporima koje ulaže NURDOR da olakša život porodicama sa decom obolelom oda raka, Joland Korora.
Govorilo se na teme neophodne za započinjanje i uspešan razvoj biznisa, pa su prisutni imali prilike da čuju kako od ideje do biznisa, o čemu su govorile Nikolina Josipović, vlasnica komapnije Paradox Consulting, Milana Ceković vlasnica kompanije Agile Management i Dina Vukičević iz asocijacije Plant my tree. Kako tu svoju ideju finansirati, saznali smo od direktora Garancijskog fonda AP Vojvodine Đorđa Rakovića, Branislava Bandića iz Sekretarijata za privredu i turizam, kao i Bojana Orsić, direktorica Poduzetničko – razvojnog centra Erdut.
Koliko je značajan marketing kao alat prodaje, vrlo inspirativno govorio je Dragiša Ristovski iz D.R. Gilbert centra, a o značaju mimike i govora tela u uspešnom poslovnom pregovaranju Darko Todorović, direktor Partner team centra za mikroekspresiju. U kojoj meri je potrebna digitalizacija poslovanja i koliki je značaj promocije na društvenim mrežama, govorile su Dubravka Bjekić, vlasnica kompanije PaySpot, poznata food blogerka Katica Vujanović – Baka Kaja, a prisutne je posebno inspirisala Lidija Arsenin, vlasnica Content studija, sa pričom o društvenim mrežama. I na kraju, ali ne i najmanje važno, o tome kako sačuvati zdravlje, govorili su Vukašin Bajić, direktor kompanije Vitalon, Maja Samokovlija iz kompanije Gentle Day, kao i Dr Mirjana Živković Šulović.
Dodeljene su i plakete NAJ ŠTIKLA za 2020. godinu, a odličnoj atmosferi doprinela je i motivaciona govornica i autorka knjige „Kako sam spasila svet“, Elizabeta Stanimirov.
U panel diskusiji na temu „Izazovi poslovanja tokom i posle pandemije“, kojom je moderirala Mara Skendžić, govorile su Marija Radojčić, vlasnica agencije Best Brand Friendly, advokatica Branislava Stajić Tanjga i Maja Kostić iz kompanije Melon Interactive Honesty.
Conference Biznis na štiklama, Novi Sad, June 25.2020
Although the date of June 15 has been reserved for the International Professional Conference Business on Heels for three years, due to the state of emergency caused by the Covid 19 pandemic, this year the conference was postponed by ten days, so that women entrepreneurs and potential entrepreneurs gathered on June 25 at the Novi Sad Fair Master Center. Again due to the mentioned circumstances, there were no participants from the region, but some of them addressed the audience via online streaming, thanks to which it was possible to follow this event outside Serbia.
The organizers respected all precautionary measures, and provided means for hand disinfection at all points, and each participant received a protective mask along with promotional material. Thanks to all that, the maximum allowed 500 visitors were present.
This year’s conference also differs in that it is partly co-financed by funds from the Women Business HUB project within the Interreg IPA cross-border cooperation program Croatia – Serbia.
The president of the Association Healthy Life Promotion and the founder of the conference, Sofija Bajić, addressed first to participants. The conference was officially opened by Zoran Djordjevic, Minister of Labor, Employment, Veterans’ Affairs and Social Affairs, who welcomed the gathering with a speech and emphasized the efforts of his ministry to facilitate the position of women in Serbia. Danijela Maletić spoke about the importance of social entrepreneurship, and Joland Korora spoke about the efforts made by NURDOR to make life easier for families with children with cancer.
Topics necessary for starting and successful business development were discussed, so those present had the opportunity to hear how to get from idea to business, which was talked about by Nikolina Josipović, owner of Paradox Consulting, Milana Ceković, owner of Agile Management and Dina Vukičević from Plant my tree association. How to finance your business idea, we learned from the director of the Guarantee Fund of AP Vojvodina Djordje Rakovic, Branislav Bandic from the Secretariat for Economy and Tourism, as well as Bojana Orsic, director of the Entrepreneurship – Development Center Erdut. Dragiša Ristovski from D.R. Gilbert Center, spoke very inspiringly about how marketing is important as a sales tool. About the importance of facial expressions and body language in successful business negotiations, spoke Darko Todorović, director of the Partner team center for microexpression. Dubravka Bjekić, owner of PaySpot, well-known food blogger Katica Vujanović – Baka Kaja, spoke about the need for digitalization of business and the importance of promotion on social networks, and Lidija Arsenin, owner of Content Studio, was especially inspiring with the story of social networks promotion. And last but not least, Vukasin Bajic, director of Vitalon, Maja Samokovlija from Gentle Day, and Dr. Mirjana Zivkovic Sulovic spoke about how to preserve our health.
The BEST HEELS plaques for 2020 were also awarded, and the motivational speaker and author of the book „How I Saved the World“, Elizabeta Stanimirov, also contributed to the great atmosphere.
Marija Radojčić, owner of the Best Brand Friendly agency, lawyer Branislava Stajić Tanjga and Maja Kostić from Melon Interactive Honesty spoke at the panel discussion on „Business Challenges during and after the pandemic“, moderated by Mara Skendžić.